With an increasingly diverse and growing network of people who have a stake in IWJV efforts, it is imperative that our communications are effective at connecting, informing, and supporting this spectrum of conservation partners and catalyzing strategic habitat conservation. Defining key audiences, crafting messages that resonate, and implementing tools and tactics to efficiently communicate with a diverse array of partners across a vast region of 486 million acres, including all or parts of 11 western states, is a daunting task. Add to that ongoing advances in technology and competing demands for people’s time, and we’ve got our work cut out for us!

Since 2011, the IWJV has used a strategic communications planning process to consider these challenges, identify opportunities to communicate in innovative ways, and maintain relevancy with its audiences. Advances in technology provide a multitude of options for the IWJV to employ innovative communications and cultivate relationships with our partners near and far. However, in this digital era, we haven’t lost sight of the value of face-to-face interactions for seeking common ground and conveying compelling messages to support and advance the work of our partners, the true heart and soul of the IWJV.

View the IWJV Strategic Communications Plan 2017-2020 to see how we prioritize and allocate resources to more effectively use communications to advance our mission to conserve priority bird habitats through partnership-driven, science-based projects and programs.