This three-year Strategic Communications Plan is designed to promote, coordinate and deliver bird habitat conservation that is founded on Strategic Habitat Conservation (SHC) principles. The plan guides IWJV efforts to implement innovative and targeted communications campaigns over three years, from 2017 – 2020, and builds on previous communications efforts by the JV.

The plan advances the IWJV’s efforts to build public and private partnerships for bird conservation by outlining the core components of effective communications campaigns and providing a path for implementation.